These Are the Best Places to Buy Lingerie and Why

Lingerie shopping can be so personal. I know for me, it takes a lot for a new bra to impress since I’ve tried way too many uncomfortable or unsupportive options. Recently, I found a bra that was so comfortable it totally changed the way I thought of my whole collection. But when I was talking to my friends, I realized that everyone shops for lingerie with such different ideas in mind. For instance, my smaller-chested friends are always showing off their adorably dainty bralettes, while my larger-chested friends wouldn’t dare to invest in a bra without a supportive underwire.

To make the whole lingerie shopping experience much easier, it all comes down to knowing what you’re looking for in your undergarments, which is why I’m breaking down the best places to buy different types of lingerie. From the site with the best lace pieces to where to head for classic staples, read about the top 10 places to refresh your lingerie collection.

Matching sets are the lingerie trend that weirdly makes us happier. If you also feel your best in matching bra-and-underwear sets, then you’ll love all the affordable options from ASOS.

Shop the matching Emellie Lace Underwear ($13).

If pretty lace pieces make you smile no matter what, then prepare to lose it over everything from independent lingerie label Lonely.

From silky bralettes to lacy briefs, everything in the retailer’s lingerie section is a designer dream.

As easily as we fall in love with dainty lingerie items, let’s face it: Our staple items are the ones we reach for day in and day out. If you’re looking to give your lingerie drawer a much-needed refresh, this is the place to start shopping.

Need Supply‘s selection of cool lesser-known brands is a minimalist’s dream. Shop here to discover your new favorite lingerie brand.

We have to hand it to Aerie for offering such a wide range of sizes and lingerie styles at such an affordable price point. A win-win if you ask us.

If you’re a fan of the brand’s dreamy floral dresses and modern bohemian vibe, you definitely need to shop its impressive selection of equally on-trend lingerie staples.

There’s a reason that your first bra ever was probably from here. When it comes to offering a selection of almost every bra and underwear style imaginable, Victoria’s Secret is your best bet.

From dainty mesh bralettes to classic yet cool bras, this retailer’s pretty much got it all. Shop here when you’re tired of all your plain bras and want something practical that still feels a little special.

We’re of the opinion that for every truly functional bra in your lingerie drawer, a dainty “just for fun” piece deserves a spot. Shop Journelle for all the pieces we’d buy just because they’re so pretty.

This post was originally published at an earlier date and has sine been updated. Now, see the best places to shop for different swimsuits.

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